Are you struggling to see the desired level of engagement on your social channels? Businesses of all sizes grapple with changing trends and shifting consumer preferences when it comes to social media. Luckily, all hope is not lost. There are plenty of effective steps that you can take in order to improve engagement. From adjusting the language of your posts using the latest SEO tactics to going the extra mile with your followers, you can start to see some positive results by incorporating a few commonplace practices into the mix.
Post Relevant Content
Perhaps the easiest way to improve engagement is to consider the content you are currently posting. Though marketing experts will often say you need to make frequent posts in order for your company to stay relevant online, they neglect to mention the importance of the quality of the material. Posting garbage is going to lose you followers and reduce the odds of successful engagement. Take time to research what your audience likes to see and find a way to blend this with posts that contain pertinent information that helps to establish you as an authority in your industry.
Pay Attention to Copy
The language that you use on social media platforms can also have a direct impact on your success. While you might already incorporate various SEO practices into your strategy for developing your website, it is less likely you follow the same path with social posts. However, the copy you put out on social outlets has just as much of an effect on your results. Before posting anything, be sure that it is succinct and in-line with the most current optimization practices being employed by search engines.
Interact With Comments
Engagement is about going above and beyond with your customers. If followers are leaving comments on your posts, this is a great sign that engagement is beginning. The ball is now in your court and this is when many businesses lose the game. You need to take action once a customer leaves a comment. The more replies and interactions you have with these comments, the more trust is built between your brand and the public. While responding to every comment may be impractical, you can learn to be selective in your approach to replies and reap the benefits.
A successful engagement strategy should include everything from SEO practices to a plan for follow-through with customer comments. Take time to put together a plan that reflects the needs of your business and it can change the results you see from your social media plan.